Websites built to be found & designed to convert
Your website shouldn’t be guesswork. I build and optimise Webflow sites for SMBs that are accessible, findable, and built to convert. Take a look at my process or start your project!
A Webflow developer who focuses on accessibility, performance, and optimisation for AI search.
Discovery → development for high‑conversion sites
I start every Webflow development project with a discovery phase. This is all about uncovering the problems you are facing. From there I move into strategy - a plan for how we are going to solve the problem. Then design. Using your brand visuals and copy I wireframe the layout of your website. After this is development, where I build an AEO optimised site in Webflow.
This structured, end-to-end, approach means we stay aligned on the goals and expectations.
01
Discovery
On this call, we talk about your project from a high-level; what problem you are facing and what you think the solution might be. I go away and come back with a scope, timeline and price to reach your project goal.
02
Strategy
This is designed to be an exploratory discussion. We don't need to rush. I ask lots of questions to find out about your brand, your business and how the website fits into your workflow.
- Strategy session
- Sitemap
03
Design (if included)
Once the strategy is locked, I turn those insights into visual reality. I craft wireframes and high‑fidelity mockups, building a responsive and brand‑consistent style guide that works across devices.
- Art direction
- Copywriting
- Image curation
- Brand style integration
04
Development
In the final stage I bring the design to life in Webflow, setting up CMS collections, custom interactions, and SEO metadata.
- Webflow database setup (collections, fields, relational links)
- Search fundamentals: meta tags, alt text, schema markup, page speed
- Cross‑browser & device QA, plus post‑launch monitoring
What is Webflow development?
It's not web design. Webflow development is taking a Figma or Sketch design, and implementing it - building it - using Webflow.
Front end development
The people-facing parts of a website. It's look and feel
- Adding brand colours and fonts
- Animations, forms and interactivity
Back end development
The behind the scenes elements
- Custom database structures
- Dynamic filtering and sorting
Technical integrations
Connecting your website to other services +
- Custom form functionality
- Payment gateway setup
Performance optimisation
Making sure your website loads quick and runs smoothly
- Image and video compression
- Technical SEO / AEO implementations
Webflow. Why?
Non-technical users can edit and publish content quickly without always needing development expertise.
Native SEO tools
Zero plugins need to manage your meta data, SEO settings, schema and accessibility.
Hassle free hosting
No shopping around for hosting providers. No security concerns. No updates, patches or server configurations.
Hosting is completely managed within Webflow through industry giants AWS and Cloudfare.
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When refreshing our website, the service we received from Darren was fantastic. He took the time to really understand our business
Pricing & timeline
People often ask
To actually improve speed, you need to optimise the asset and loading strategy: shorter, well‑compressed video, modern formats, and a light hero/poster image as the first thing rendered.
Want to optimise your website for search & answer engines?
Let's talk about your project
Whether you need a new Webflow site, want to optimise for AI search, or need someone to manage your social media, let me know. Fill out the form and we can fix a time to meet for a discovery call.