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Webflow includes native e-commerce features for product catalogues, checkout, and payment processing. It's well-suited for businesses with smaller product ranges who prioritise design and brand experience over advanced inventory management.
Compared to Shopify, which is built primarily for large, complex online stores and deep inventory operations, Webflow works best when e-commerce is part of a broader marketing site rather than a high-volume retail engine. If you care most about custom design, content flexibility, and on-brand storytelling around a manageable product set, Webflow is usually the better fit. If you need extensive fulfilment workflows, multi-channel selling, and large-scale catalogue management, Shopify may make more sense.
Yes—hosting comes standard with every paid Webflow Site plan, delivering a fully managed stack built on AWS and Cloudflare.
Site plans give you:
- Enterprise‑grade hosting that can swallow millions of page views a day while staying under a 100 ms response window.
- Automatic SSL certificates so you never have to worry about manual renewals.
- Global CDN distribution for lightning‑fast asset delivery worldwide.
- Continuous security monitoring, meaning you’re protected without having to babysit servers or infrastructure.
Webflow also bundles:
- Built‑in staging, rollback, and multi‑environment support, letting you spin up isolated branches, preview changes safely, and flip back instantly if something goes sideways.
Webflow is a platform that enables teams and individuals to build, manage and optimise website content. Visually, without writing code.
The main difference?
WordPress is template and plugin-based. Webflow is a custom website builder.
In WordPress, you typically start with a pre-built theme and modify it through settings panels, page builders, or code. You're often constrained by what the theme allows, or you need to write custom code to break free from those constraints. You're working within a template system rather than freely designing from scratch.
With Webflow you are working in a visual canvas that looks similar to design tools like Figma or Sketch. You drag elements onto the page, style them visually, create animations, and build responsively, all by clicking, dragging, and adjusting visual controls. As you do this, Webflow writes the HTML, CSS, and JavaScript in the background.
What search engines do
- Traditional search engines (like classic Google or Bing) crawl web pages, index them, and rank them using signals such as keywords, links, and user behaviour.
- The main output is a SERP: snippets, “10 blue links”, sometimes a featured snippet or “People Also Ask”, leaving you to click through and evaluate sources.
What answer engines do
- Answer engines (e.g. Google AI Overviews, ChatGPT with browsing, Perplexity) are built around large language models that interpret natural-language questions, including long, multi-part prompts.
- When you ask a question, they:
- Parse intent and context using NLP.
- Fan out multiple related sub-queries to search and other data sources.
- Retrieve relevant passages, tables, and entities, then use the model to compose a single, coherent answer with citations.
Review and update key pages whenever information changes, and schedule regular content audits—typically every three months for competitive topics and every six to twelve months for evergreen resources. Prioritise pages that drive conversions or answer high-intent queries, checking for outdated stats, changed product details, new regulations, or shifts in best practice. When you update, make the changes visible with clear "last updated" dates and, where relevant, short change logs or added FAQs so AI engines can see both freshness and added depth. AI engines favour content that is not only recently updated, but also reflects current reality on accuracy-sensitive topics like pricing, compliance, and fast-moving industries.
Whilst many of the principles of SEO are still true with AEO, traditional keyword-based optimisation isn't enough anymore. Millions of people now get answers from ChatGPT, Perplexity, and Google's AI Overviews instead of clicking through search results. If your website isn't optimised for these AI engines, you're invisible to a growing audience.
For most sites, reviewing and updating high-value content every 3–6 months is enough. Competitive or time-sensitive pages (product pages, stats, trends) may need more frequent updates.
When talking about fresh content think new assets, like new articles, FAQs, tools, case studies, or landing pages that target real questions your audience is asking now.
- Make meaningful updates to existing pages. Add current data, new examples, updated screenshots, revised recommendations, and expanded sections based on new user questions.
- Update entities and metadata. Refreshing titles, meta descriptions, FAQs, structured data, and internal links so answer engines understand the topic clearly and see it is current.
- User‑driven improvements can add freshness to your content. Incorporating insights from search queries, site search, support tickets, and SERP features (e.g., “People Also Ask”) so content better answers how people actually phrase questions.
Superficial tweaks, like changing a sentence or the publish date, rarely count as “fresh” for AEO. LLMs look for substantive changes and user engagement signals.
Yes. Marginally.
If the hero/background video is still requested on initial page load (for example because it is in the hero and must appear straight away), turning autoplay off mainly changes the user experience, not the network cost or Core Web Vitals like LCP.
To actually improve speed, you need to optimise the asset and loading strategy: shorter, well‑compressed video, modern formats, and a light hero/poster image as the first thing rendered.