strategy

Apart from my brain - products like Basecamp and Octopus are in my tool belt for strategy.

I use Basecamp to compile copy and content ideas. Octopus comes in handy when mapping out site structure, internal linking, and user journies.

design

After pen and paper, I move into Figma for detailed wireframes, mockups and prototypes. In Figma I can meet with collaborators and clients to discuss ideas and walkthrough layout options, colour pallettes and font choices.  

project management

It's not just my code that's organised. Each of my projects is managed using the project management tool, Basecamp; simplifying the overall process. However, I'm happy working and communicating in Slack or Notion if that's your preference.

meetings

When I need to instant feedback from a collaborator or client I will be using FaceTime, Zoom or Whereby.

For most meetings, asynchronous tools like Loom and Screen Studio work great. These allow my clients to watch and rewatch so they can think about and clarify their thoughts before responding; either in the the same way or via email.

frameworks

MAST A great 'developer-first' CSS framework for your project that's lightweight and based on web fundamentals. This is my goto for most my projects in 2025.

I've also developed multiple projects using both V1 and V2 of the Client-First style system. If you or your clients want to work in the Webflow designer then this is the CSS framework for you.

Development

Almost all of my website development is in Webflow. I've worked in Webflow for a number of years now and know my way around Designer, the CMS and it's inbuilt accessibility and SEO features. Along the way I've developed skills, a knowledge base and a few certificates.

training

When I want to explain something, step-by-step, there are few tools better than Scribe. Screenshots with 'click-here' indicators make this a very easy way of documenting a process or providing a 'how-to' guide.