Most service businesses are better at what they do than their website suggests. I'm Darren. I fix that, using Webflow, strategy, and a process that doesn't leave you in the dark.
What I do
You don't need a developer who knows Webflow. You need one who understands why someone visits your website, what makes them stay, and what makes them get in touch.
Webflow gives you a modern, flexible platform built to keep pace with how search and AI-driven discovery are evolving. It's fast, flexible, and doesn't need a developer every time you want to change a heading.
Darren can add real value to your project with advice that goes beyond Webflow to the wider marketing ecosystem - design, to copy, to analytics and search.
Strategy
You get a site built around your goals. Before anything is designed, we agree on what this site needs to do and for whom.
Conversion rate optimisation
Every page is structured to move the right person toward getting in touch. Not to impress them. To convert them.
Project management
You'll never have to chase me. You'll know what's happening, what's next, and what you need to sign off.
Accessibility
A site that works for everyone reaches more people. It's also the right thing to do.
Who I work with
If you're a consultant, coach, or specialist who's been winning work through referrals but knows your website isn't helping, this is probably for you.
You've likely got a site that looked fine when you launched it. But your business has moved on, and the site hasn't kept up. You're not looking for flashy. You're looking for something that reflects the quality of what you actually do. If that sounds familiar, let's talk.
I also support some clients with LinkedIn content and digital marketing, when it makes sense as part of a wider strategy.
Questions people ask before hiring me
What does a Webflow developer do?
A Webflow developer builds, and sometimes designs also, websites using the Webflow platform. Amongst other things, Webflow development includes creating the content management system, building pages visually and connecting the project to a domain.
How much does a project cost?
Webflow projects typically start from around £3500 for a straightforward site and rise from there depending on the number of pages, how complex the content is, and whether strategy and design are included. Most small business websites fall between £2,000 and £6,000. The best way to get an accurate figure is to share your project goals upfront.
What do you need from me to get started?
The more context the better: your current website (if you have one), examples of sites you like, a rough idea of what content you need, and your timeline and budget.
AI website builder or Webflow developer?
A human build might take longer than an AI tool. The outcome — a site that looks and feels like you, loads fast, and is built to grow with you — tends to last considerably longer too. Use AI tools to get online quickly or to explore ideas. Hire a developer to build the thing you actually launch.
If you have a question that isn't listed read some other frequent asked questions, or send me an email.