How does Webflow handle e-commerce for business websites?

Webflow includes native e-commerce features for product catalogues, checkout, and payment processing. It's well-suited for businesses with smaller product ranges who prioritise design and brand experience over advanced inventory management.

Compared to Shopify, which is built primarily for large, complex online stores and deep inventory operations, Webflow works best when e-commerce is part of a broader marketing site rather than a high-volume retail engine. If you care most about custom design, content flexibility, and on-brand storytelling around a manageable product set, Webflow is usually the better fit. If you need extensive fulfilment workflows, multi-channel selling, and large-scale catalogue management, Shopify may make more sense.