How do answer engines work? Are they different to search engines?

December 28, 2025

What search engines do

  • Traditional search engines (like classic Google or Bing) crawl web pages, index them, and rank them using signals such as keywords, links, and user behaviour.
  • The main output is a SERP: snippets, “10 blue links”, sometimes a featured snippet or “People Also Ask”, leaving you to click through and evaluate sources.

What answer engines do

  • Answer engines (e.g. Google AI Overviews, ChatGPT with browsing, Perplexity) are built around large language models that interpret natural-language questions, including long, multi-part prompts.
  • When you ask a question, they:
    • Parse intent and context using NLP.
    • Fan out multiple related sub-queries to search and other data sources.
    • Retrieve relevant passages, tables, and entities, then use the model to compose a single, coherent answer with citations.
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