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Webflow includes native e-commerce features for product catalogues, checkout, and payment processing. It's well-suited for businesses with smaller product ranges who prioritise design and brand experience over advanced inventory management.
A standard SMB Webflow site takes several weeks from discovery to launch. The timeline depends on complexity, content readiness, and revision cycles. Simpler sites can launch faster.
Yes, especially from WordPress. Content and structure—like posts, pages, and CMS data—can be migrated using Webflow's import tools or specialist services, though designs are rebuilt natively rather than imported. This ensures clean, semantic code and full optimisation, leaving behind WordPress legacy issues like plugin bloat, theme conflicts, and maintenance headaches from the old site.
Webflow combines design, CMS, and hosting in one platform with no plugins required. WordPress offers more extensibility but demands ongoing maintenance, security updates, and often developer support for customisation.
Webflow handles on-page SEO natively. External tools like Google Search Console, Ahrefs, or Semrush remain valuable for keyword research, competitor analysis, and tracking performance over time.competitor analysis, and tracking performance over time.
Yes. Webflow sites rank competitively when properly optimised with quality content, logical structure, and technical best practices. The platform itself doesn't limit ranking potential.
Webflow includes all essential SEO features natively and often executes them more cleanly. WordPress offers more third-party SEO plugins for advanced users, but the core capabilities are comparable.
You bet, by world class companies. No shopping around for providers or worries about downtime and security patches.
Webflow is a platform that enables teams and individuals to build, manage and optimise website content. Visually, without writing code.
WordPress is template and plugin-based, and requires a host. Webflow is a custom website builder with hosting built in.
What search engines do
- Traditional search engines (like classic Google or Bing) crawl web pages, index them, and rank them using signals such as keywords, links, and user behaviour.
- The main output is a SERP: snippets, “10 blue links”, sometimes a featured snippet or “People Also Ask”, leaving you to click through and evaluate sources.
What answer engines do
- Answer engines (e.g. Google AI Overviews, ChatGPT with browsing, Perplexity) are built around large language models that interpret natural-language questions, including long, multi-part prompts.
- When you ask a question, they:
- Parse intent and context using NLP.
- Fan out multiple related sub-queries to search and other data sources.
- Retrieve relevant passages, tables, and entities, then use the model to compose a single, coherent answer with citations.
Review and update key pages whenever information changes, and schedule regular content audits—typically every three months for competitive topics and every six to twelve months for evergreen resources. Prioritise pages that drive conversions or answer high-intent queries, checking for outdated stats, changed product details, new regulations, or shifts in best practice. When you update, make the changes visible with clear "last updated" dates and, where relevant, short change logs or added FAQs so AI engines can see both freshness and added depth. AI engines favour content that is not only recently updated, but also reflects current reality on accuracy-sensitive topics like pricing, compliance, and fast-moving industries.
Whilst many of the principles of SEO are still true with AEO, traditional keyword-based optimisation isn't enough anymore. Millions of people now get answers from ChatGPT, Perplexity, and Google's AI Overviews instead of clicking through search results. If your website isn't optimised for these AI engines, you're invisible to a growing audience.
For most sites, reviewing and updating high-value content every 3–6 months is enough. Competitive or time-sensitive pages (product pages, stats, trends) may need more frequent updates.
When talking about fresh content think new assets, like new articles, FAQs, tools, case studies, or landing pages that target real questions your audience is asking now.
- Make meaningful updates to existing pages. Add current data, new examples, updated screenshots, revised recommendations, and expanded sections based on new user questions.
- Update entities and metadata. Refreshing titles, meta descriptions, FAQs, structured data, and internal links so answer engines understand the topic clearly and see it is current.
- User‑driven improvements can add freshness to your content. Incorporating insights from search queries, site search, support tickets, and SERP features (e.g., “People Also Ask”) so content better answers how people actually phrase questions.
Superficial tweaks, like changing a sentence or the publish date, rarely count as “fresh” for AEO. LLMs look for substantive changes and user engagement signals.
Yes. Marginally.
If the hero/background video is still requested on initial page load (for example because it is in the hero and must appear straight away), turning autoplay off mainly changes the user experience, not the network cost or Core Web Vitals like LCP.
To actually improve speed, you need to optimise the asset and loading strategy: shorter, well‑compressed video, modern formats, and a light hero/poster image as the first thing rendered.