You’ve spent hours copywriting and editing value propositions, bios, and articles for your website. But is anyone seeing them? How do you know if all your hard work has paid off?
You’ve designed for mobile because you’ve heard that over half of all internet traffic is mobile-based and you think this will be true of your visitors. Is it? Maybe your visitors use laptops or desktops to view your content. How can you know?
You’ve crafted a sales funnel but for some reason, it's just not converting. How can you find out where your visitors are losing interest and exiting your site?
This is where web analytics come in. As a Webflow developer, I encourage website analytics for all of my clients.
Hold up.
What is web analytics exactly?
According to Hubspot, web analytics is:
the collection, reporting, and analysis of data generated by users’ visiting and interacting with a website. The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales".
If the thought of looking at website analytics feels overwhelming to you - lots of graphs and charts - stay with me. It doesn’t have to be that way.
I've found that some analytics software can provide a seemingly endless stream of data, that isn't always needed, and is often overwhelming. More information doesn’t necessarily mean better information. Usually, just two or three types of data can be enough to help you get a better picture of who is finding and interacting with the content on your website. This then helps you hone the content so it speaks more to your intended audience and meets your website goals.
How can website analytics help you?
Adding analytics to your website can help you answer questions like:
- How many users are currently on your site?
- What device are they using?
- What is their entry page (no, it's not always the Home page!) and exit page?
- Did they click an external link - like your social media post - to access your site?
- How long are visitors spending on your About page (probably not as long as you hoped)?
- What about your ideal customers, are they finding and interacting with your content?
- Which keywords are leading users to your site in search results?
