Is Webflow any good for business websites?

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When it comes to building a professional online presence, choosing the right platform is an important business decision for you to make. For a tool that balances flexibility, performance, and ease of use, Webflow is a standout option. That said, no platform is perfect, and Webflow might not fit every project.

In this blog, I’ll walk you through what makes Webflow unique, the benefits it offers, and when it may be best to look for another solution.

What is Webflow?

Since 2013 Webflow has been growing as a website experience platform that "gives every team the tools they need for every step of the website lifecycle" - without needing a traditional developer.

It combines the creative capabilities of design tools, like Figma, with the power of a CMS (Content Management System) and hosting services. The result is a visual canvas that gives you full creative freedom while offering the robust functionality you’d expect from more technical tools.

Unlike drag-and-drop website builders like Framer, Wix or Squarespace, Webflow offers a tonne of customisation, while staying true to the fundamentals of the way the web is built. It allows you to create SEO-friendly, bespoke designs that rival hand-coded websites.

6 reasons why Webflow might be right for your business in 2025

Webflow isn’t just another website builder. It’s designed to meet the demands of modern businesses and offers a range of built in tools like A/B testing, optimisation and analytics to help meet your goals. Here are some of the top reasons businesses choose Webflow:

1. Fast development time

Webflow speeds up the website development process, allowing you to get your site up and running quickly.

With a few exceptions, the visual canvas - known as Designer - allows you to see straight away what is being built, saving you having to write the code in one environment and run in another.

2. Creative freedom

With Webflow, you’re not restricted to pre-made templates. You have almost complete control over every design element, which means you can create a website that perfectly reflects your brand’s unique identity, making a completely unique look and feel more achievable.

3. SEO-friendly features

Webflow was designed with SEO as a core feature. It allows you to manage meta titles and descriptions, optimise site performance, and configure URL structures, schema markup, indexing rules, and redirects—all without needing additional plugins. These built-in tools enhance your search engine visibility and help attract more customers.

4. Built-in hosting

Managing, backing up and updating hosting services can be a major hassle, but here is some good news. Webflow takes care of all of that for you.

Webflow provides reliable, fast, secure and scalable hosting powered by Amazon Web Services (AWS) and Cloudflare. This means your site will load quickly, thanks to a global CDN, stay secure, and experience minimal downtime.

5. Accessibility

Webflow makes it easier to create websites that follow accessibility standards like WCAG guidelines. This means your site can be enjoyed by a broader audience, including those with disabilities. Plus, accessibility improvements often boost your site’s SEO performance.

6. Scalability

Whether you’re building a small landing page or a complex e-commerce store, Webflow is designed to grow with you. Its CMS collections and third-party integrations make it a scalable option for businesses of all sizes.

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When Webflow may not be the best option

While Webflow offers plenty of benefits, it’s not a one-size-fits-all solution.

1. Larger commerce stores

Webflow’s commerce tools work well for small and medium-sized businesses, boutique stores and those with a limited range of products.

However, at the moment, larger stores with extensive inventories, lots of shipping options, or complex features may find platforms like Shopify or Magento more suitable.

2. Limited budgets

Webflow’s pricing can be higher than some alternatives, especially for businesses on a tight budget. If affordability is a priority, WordPress—with its low-cost hosting options—might be a better fit.

3. Custom backend needs

Webflow is great for marketing sites and some web applications, but if you need advanced backend functionality—like custom APIs, or detailed database management—it may fall short. A custom-coded solution or WordPress with specialised plugins may be more appropriate in these cases.

4. Extensive content needs

Even though international companies like Dell, Dropbox and TED use Webflow, websites with thousands of dynamic pages or complex CMS structures, may find Webflow’s capabilities limiting. Try WordPress or Drupal if you need to handle heavy content loads.

So..who could use Webflow?

Webflow’s versatility makes it a great choice for a variety of businesses and industries. Here are a few examples of where it excels:

Startups

Startups need speed and flexibility, and Webflow delivers on both. It’s perfect for fast-moving businesses that needs content up and running quickly.

Some examples: Mural , AngelList

Digital agencies

Agencies love Webflow for its flexibility and ability to create custom designs with little or no coding. It’s a popular choice for agencies offering white-label services to their clients.

Some examples: Hunt, Gather , Funsize

Smaller businesses

For smaller enterprises, Webflow delivers a balance of user-friendliness and robust features. It will come as no surprise that it is my go to choice for building a professional digital presence for my clients. Whether you're operating a local business or delivering expert services.

Webflow's interface might take some getting used to, but with strong community and customer support, it's accessible for business owners without technical skills, making website management easy.

Commerce stores

While Webflow isn’t ideal for massive online stores, it’s an excellent option for small to medium-sized commerce businesses. It offers features like custom checkouts - often very restricted in commerce platforms - product galleries, and simple inventory management.

Make the cart and checkout experience match the rest of your store

Why Webflow stands out

Webflow’s combination of creative freedom, robust performance, and scalability gives it an edge over platforms like WordPress, Wix, or Squarespace. Unlike WordPress, which often relies on third-party plugins for features like SEO or responsiveness, Webflow provides these tools natively—so you don’t need to worry about maintaining extra software.

That said, if your project requires highly specialised functionality or comes with tight budget constraints, WordPress or other platforms might still be worth exploring.

Ready to build your website in Webflow?

If you’re looking for a platform that offers creative freedom, exceptional performance, and scalability, Webflow is hard to beat. Whether you’re launching a startup, expanding your small business, or setting up an online store, Webflow can help you create a website that drives results.

As a freelance Webflow developer based in Derby, UK, I specialise in creating accessible, SEO-driven, custom Webflow websites tailored to your unique needs. Whether you need help with local SEO or advanced Webflow development, I’m here to help you..

Let’s get started

Contact me today for a free consultation, and let’s discuss how we can bring your project to life.

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