1. Clarity
Use a simple and clear Home page heading and paragraph.
Try and tell your audience what you do and who you help exactly. Don't overcomplicate things. You can tell them more later.
2. Consistency
Ensure headings, body text & colours are consistent.
Are your brand colours and typographic styles the same on every page? Is it obvious which words and sections are more important than others?
3. Copywriting
Check your page and section headings flow.
If your audience only read the headings - would they understand what each page was about? And, it is clear who you are talking to? Parents, young adults, professionals?
